Tenet Life was created by Jessica Richards and Jill Freeman of Shen Beauty. The formulation is what differentiates Tenet Life from other lip products. A 100% sheer color stain that subtlety tints your lips, no matter the shade. With the addition of CBD oil, there is nothing like it in the market.
Shen Beauty approached TANKindustries at the ground level. Engaging us for research of the market, brand building, identity and package design. We worked closely with the Tenet Life lab, during formulation, to make sure our tone-of-voice was in sync with the ingredients and mix.
The form factor of the bottle is another element that differentiates Tenet Life. We worked with a manufacturer to design a proprietary internal shape—the stain fills the bullet, to mimics the silhouette of a lip stick.